It’s hard to tell a feature team that their child is ugly, but it is exactly what is needed. The sooner the team knows it, the easier it is to turn it around.
This is the value of having external (publisher or focus test) people who speak their minds play the sprint review build. Customers that see progress on a daily basis start to see beauty where the buyer wont.
2 comments:
And if you bring new people every week in off the street to test X, the team responsible will become less emotionally attached to X, and more to whether the customer enjoys X or not.
Which is much healthier. :)
It does balance things a bit more.
This highlights the danger or relying too much on focus test results. Focus testing is great as a litmus test for things you are doing wrong, but it won't tell you what should be done. It won't replace customers.
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