How do we support such motivators? Studies have shown that the top three creative intrinsic motivators are:
- Autonomy - The urge to direct our own lives
- Mastery - The desire to get better at something that matters
- Purpose - The yearning to do what we do in service of something larger than ourselves
The first, autonomy, is a challenge in organizations because most organizations do not trust their developers to have much of it and developers don't often trust their organization back. Trust and autonomy take time and have to be built into a culture. Building trust often has to be built from the bottom up (unless it's part of the culture from day one).
One starting place to build trust is in the iteration/sprint. Can developers be allowed to take control of how they achieve their iteration goals for just two weeks? This question defines the first fork in the road between organizations that will have success being agile and those that will not. There are many other forks in this endless, challenging road, but if trust can be built over the short term, you're off to a good start.